每个人都问我们的名字. So here’s the long and short of it.X
Here’s how to come up with a great name for your company. 问问做过这件事的人. 像我们这样的. We’ve done it for many companies that we have launched. 我们这样做是为了我们自己.
We had just come out of the Dot Com frenzy. 一个伟大的时间. 有创造性和创造性的. 创业精神盛行. Driving innovation and a willingness to experiment. 这就是我们所做的. We took up the challenge that had been helping our clients with. 启动一个公司. Standing out in a crowded space. Of course, being in a creative business, we needed to do something cool. 和战略. Something that would tell the story, why we do what we do, in just a few words. The usual job that 广告 needs to do for our clients. Now we were doing for ourselves.
所以我们采取了不同的策略. We broke off from the mother ship. 我们做了180度. The problem was, as still is, everyone is doing that 180 thing. It’s hard to zig when everyone else is zagging, because doing a 180 has become the norm. 我们需要一些微妙的东西. Something that would quietly say we’re still different. That’s where the one degree comes in. Imagine if Christopher Columbus would have been one degree off on his course. That one little degree can put you into an entirely different place. That one degree will make the difference (Hey! 一个口号.所以我们找到了自己的名字, our tagline and even a domain name that when you answer the question “who are you” you get a grin and a nod instead of a blank look.
- The name has to work instantly, so test it out first
- Make sure others can spell it when they hear it
- Don’t use your dog’s name – overdone
- If your receptionist can’t pronounce it, reconsider
- Research what it means in another language
每个人都喜欢故事. And a great name tells a story in just a few words. Mention Simon Sinek’s Ted talk to any ad guy and you will get a big smile. 这都是4688梅美高官方网站“为什么”.“尤其是在我们这个行业. The fact is, it’s about YOUR “why."我们的客户"为什么.” It’s why most of us are in this professional. We get turned on when we discover our client’s “why,” our client’s story. Then we can develop an amazing breakthrough campaign that sets world on fire. It’ like you’re Babe Ruth connecting with that record breaking home run. 你听到球棒的噼啪声. 人群的吼声. And you know in your heart that you just hit it out of the park for your client. That’s a great story that people love to hear. And the best way to bring home the bacon.
In this age of specialization, the type of service that we offer is becoming rare. Other agencies may claim they offer these capabilities, but do they truly have the experience to offer best-of-class services? 我们所做的. We take great pains to assemble highly trained, 多元化的团队, lead by experienced 广告 pros.
更少的头痛. 更少的障碍. 更少的态度
181组提供全方位服务, strategic creative agency providing clients with 360 marketing, 广告, 社交媒体, 平面设计, branding and interactive services.
这包括社交媒体, 搜索引擎优化, 扫描电镜, 网站设计, 经验, print and broadcast 广告 campaigns. We also have extensive experience in printed catalogs, 宣传册, 标志, 网站, 贸易展的图形, 信息图, 你管视频, training videos and sales presentations.
Schedule an appointment with Group 181 to determine how we can help you with your marketing needs. Please call or email us at these numbers:
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