Here’s how to come up with a great name for your company. 问问做过这件事的人. 像我们这样的. We’ve done it for many companies that we have launched. 我们这样做是为了我们自己.

We had just come out of the Dot Com frenzy. 一个伟大的时间. 有创造性和创造性的. 创业精神盛行. Driving innovation and a willingness to experiment. 这就是我们所做的. We took up the challenge that had been helping our clients with. 启动一个公司. Standing out in a crowded space. Of course, being in a creative business, we needed to do something cool. 和战略. Something that would tell the story, why we do what we do, in just a few words. The usual job that 广告 needs to do for our clients. Now we were doing for ourselves.

所以我们采取了不同的策略. We broke off from the mother ship. 我们做了180度. The problem was, as still is, everyone is doing that 180 thing. It’s hard to zig when everyone else is zagging, because doing a 180 has become the norm. 我们需要一些微妙的东西. Something that would quietly say we’re still different. That’s where the one degree comes in. Imagine if Christopher Columbus would have been one degree off on his course. That one little degree can put you into an entirely different place. That one degree will make the difference (Hey! 一个口号.所以我们找到了自己的名字, our tagline and even a domain name that when you answer the question “who are you” you get a grin and a nod instead of a blank look.

给你一些建议 4688梅美高官方网站命名

这很难做到
The name has to work instantly, so test it out first
Make sure others can spell it when they hear it
这是你的品牌介绍
Don’t use your dog’s name – overdone
确保URL是可用的
If your receptionist can’t pronounce it, reconsider
Research what it means in another language

这是你的“为什么”, 和我们的“为什么”

每个人都喜欢故事. And a great name tells a story in just a few words. Mention Simon Sinek’s Ted talk to any ad guy and you will get a big smile. 这都是4688梅美高官方网站“为什么”.“尤其是在我们这个行业. The fact is, it’s about YOUR “why."我们的客户"为什么.” It’s why most of us are in this professional. We get turned on when we discover our client’s “why,” our client’s story. Then we can develop an amazing breakthrough campaign that sets world on fire. It’ like you’re Babe Ruth connecting with that record breaking home run. 你听到球棒的噼啪声. 人群的吼声. And you know in your heart that you just hit it out of the park for your client. That’s a great story that people love to hear. And the best way to bring home the bacon.